According to JAY-Z, people should tell the truth, whether they happen to be a multiplatinum-selling rap icon, a major-label president, or a drug dealer. He should know. Born Shawn Carter 36 years ago and raised in Brooklyn’s grim Marcy Projects, JAY-Z is the only person on the face of the planet with all three occupations on his résumé. ”In life, anything, just be yourself,” he says this August evening, largely ignoring the glass of cabernet beside him at the bar of Manhattan’s Mandarin Oriental Hotel. ”You don’t have to be like that in the record business. You can be conniving and nothing happens to you. But I can’t put up a front. On the street, you had to be a straight-up guy, you had to stand by your word. Because something could happen to you…”
Yes, JAY-Z is a man of his word. Except, it seems, when he isn’t. In 2002, the rapper declared that his next CD, The Black Album, would also be his last. His future lay not in the beats but in the boardroom. And that ambition became a reality when, in December 2004, he was announced as the new president and CEO of Def Jam Recordings. How to explain, then, the news that this fall JAY-Z will release a new CD, Kingdom Come? ”It was the worst retirement, maybe, in history,” he admits. And then he launches into an impromptu a cappella preview of the title track, which was inspired by a 1996 comic in which Superman comes out of retirement to save the world. The lyrics that effortlessly roll off his tongue may help explain his return: ”Take off the blazer/Loosen up the tie/Step inside the booth/Superman is alive!”
(By Clark Collis)
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