Lingerie maker unveils brand-new eco-friendly bra which can be transformed into a shopping bag.
The bra called the "No plastic bag bra" is made of recycled polyester and can be transformed into a shopping bag when it’s taken off and the pads are unfolded.
The company has no plans to mass market the bra as they don’t want to embarrass conservative people.
Japan is known as one of the biggest consumers of plastic shopping bags which wastes oil resources when produced and eventually contributes to global warming.
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